Fardeen Karim

Cover Story · Issue 01 / The Operator

The operator
behind the agencies
you already trust.

Fardeen Karim — founder of Web Makeer, head of cold-email marketing for two global companies in the UK and Germany, and the quiet partner behind 200+ websites shipped since 2018.

Book a 1:1 session
See the work
Fardeen Karim, founder of Web Makeer

Fardeen Karim · Dhaka, BD

Fig. 01 — The author, photographed at his desk.

Founder

Web Makeer · 13-person studio

Operating

Cold email — UK & DE

Shipped

200+ websites since 2018

Based

Dhaka · Working globally

Brands & operations shipped under my watch

Web MakeerMailzy.usB2B Lead MasterCode Craft BDOrangeGirlssroomEditWizThe BDT AIKureloUK · Cold Email OpsGermany · Cold Email OpsWeb MakeerMailzy.usB2B Lead MasterCode Craft BDOrangeGirlssroomEditWizThe BDT AIKureloUK · Cold Email OpsGermany · Cold Email OpsWeb MakeerMailzy.usB2B Lead MasterCode Craft BDOrangeGirlssroomEditWizThe BDT AIKureloUK · Cold Email OpsGermany · Cold Email Ops

Most agencies don't actually struggle with finding clients. They struggle to deliver — on time, on brand, without burning out the founder. After seven years, three businesses, and 200+ websites shipped quietly in the background of other people's brands, I learned the bottleneck is never talent. It is systems, taste, and the courage to say no.

This site is the long version of that lesson. Read the chapters, browse the case studies, and if it sounds like your own story — book a session. I sell one thing under my own name: time and clarity for agency founders.

Three disciplines, one operator.

What I actually do

01Personal

1:1 Consultancy

A paid session for agency founders stuck on positioning, pricing, or delivery. The only thing I sell with my own name on it.

Book a session
02Agency

Web Makeer

A 13-person white-label studio. Web design, development, monthly care plans, and custom builds — shipped under your brand.

See the studio
03Operating

Cold Email Operations

Head of Cold Email Marketing for two global companies (United Kingdom & Germany). Campaigns hitting 73–95% open rates in production.

See field results

In this issue.

Nine chapters · One founder

  1. I

    Had an idea & a plan

    Seventeen years old, restless, and convinced I'd start a business. My sister suggested freelancing first — gain the reps, then build the company. I listened.

    Era

    2018

    Memoir
  2. II

    Started learning

    YouTube tabs, late nights, and a slow climb through HTML, CSS, JavaScript, and a bit of WordPress. The plan was simple: understand how freelancing actually works before charging anyone.

    Era

    2019

    Memoir
  3. III

    Learning & implementing

    Mastering development was going to take time I didn't have. I joined a local IT firm to learn lead generation — almost a full year, head down, just to start earning from a real skill.

    Era

    2020

    Memoir
  4. IV

    Started working & improving

    First project on Upwork. Then more. Then a wave of local work from my mentor Ranzu Alam Sir, who saw the mistakes early and helped me fix them. Mid-year I moved onto Fiverr and the volume followed.

    Era

    2021

    Memoir
  5. V

    Founded my first business

    Finished my HSC, led a 30-person team at B2B Lead Master, and launched Code Craft BD at the end of the year. Then it broke — one bad Fiverr review, the team-lead seat gone, no income. Savings became tuition.

    Era

    2022

    Memoir
  6. VI

    Proving solutions

    Six failed email campaigns. The seventh got me a client. From there, slowly: more lead-gen clients, a few wins for Code Craft BD, and the steady recovery from a hard year.

    Era

    2023

    Memoir
  7. VII

    Rebranded my business

    Started cold-emailing my own marketing services — and they worked. To go international with delivery, the name had to change. Code Craft BD became Web Makeer.

    Era

    2024

  8. VIII

    Scaling my business

    Head of Cold Email Marketing for two global companies (UK & Germany). Web Makeer redesigned and backed by a 13-person team — white-label partnerships, monthly care plans, and custom builds. The 1:1 consultancy is the only thing I sell personally.

    Era

    2025

  9. IX

    Building the AI layer

    Web Makeer goes deeper — more services, AI woven into delivery, and a slate of in-house SaaS tools solving the real problems I keep seeing in agencies and lead-gen teams. Less talking, more building.

    Era

    2026

Section 02 — Field report

Numbers, not narrative.

A sample of live campaigns shipped for clients. Targets withheld for confidentiality. Sources cross-checked against ESP dashboards.

0%

Open rate

Social-media design service · 387 prospects

0.00%

Reply rate

Same campaign · reply-to function attribution

0

Prospects contacted

B2B lead-list service · 73% open, 4.5% reply

0+

Websites shipped

Under Code Craft BD & Web Makeer

Pull quote

Taste is what you keep refusing to ship. Authority is what people feel when they realise you stopped years ago.

— Fardeen Karim, Marketer · Mentor · Developer

Section 03

The house rules.

Four principles that survived seven years of running businesses.

    i.

    Delivery is the moat.

    Finding clients is the easy half. Shipping work that survives the founder's standard is the half that compounds.

    ii.

    Taste is refusal.

    Every brand I've built grew faster the moment I started saying no — to projects, to scope, to shortcuts.

    iii.

    Operate, don't perform.

    I don't post for sport. I run two global cold-email operations and a 13-person studio. The work is the proof.

    iv.

    Quiet authority.

    Volume gets attention. Patience gets retainers. I optimise for the second client, never the first.

Field Manual · Free

The outreach playbook.

The exact templates, subject lines, and rules I run for two global cold-email operations. Copy anything below — no email gate, no opt-in.

01 · Subject lines that get opened (avg 62% open rate)

02 · Cold email — first touch

Subject: quick idea for {{company}}

Hey {{firstName}},

Noticed {{company}} is {{specific_trigger — funding, hiring SDRs, new site, etc.}}.
Most teams in your stage hit the same wall: {{specific pain — reply rate < 2%, SDRs burning lists, no infra}}.

We fixed this for {{similar_company}} — went from 0.8% → 6.4% reply in 6 weeks,
booked 41 meetings without touching their domain reputation.

Worth a 12-min walk-through next week? I'll bring the exact sequence.

— Fardeen
Head of Cold Email · UK & DE ops

03 · LinkedIn — opener DM

Hey {{firstName}} — not pitching. Just read your post on {{topic}}
and the {{specific_line}} part is exactly what we rebuilt our SDR motion around
this quarter. If useful, happy to share the 1-page teardown we use internally.
No deck, no call required.

Tip — send between 8–10am local time of the prospect. Reply rate jumps ~38% versus afternoon sends.

04 · Six rules that beat any tool stack

  1. 01

    Warm the domain, not the prospect.

    New sending domain, 3-week warmup, SPF/DKIM/DMARC aligned. Skip this and the best copy on earth lands in spam.

  2. 02

    One trigger per email.

    Funding, hire, launch, podcast — pick one signal that proves you researched. No trigger, no send.

  3. 03

    Subject lines stay lowercase.

    Under 6 words. No emoji, no ALL CAPS, no [BRACKETS]. Read like a forwarded internal note.

  4. 04

    First line is never about you.

    If line one starts with 'I' or 'We', delete and rewrite. Earn the second line first.

  5. 05

    Three-step sequence, then stop.

    Initial · value-add · soft break-up. More than three and reply rate falls while spam complaints climb.

  6. 06

    On LinkedIn, give before you ask.

    Comment with substance for 2 weeks before any DM. Connection requests with no note convert higher than canned pitches.

Templates are 20% of the result. Infrastructure, lists, and timing are the other 80% — that's what we build inside a 1:1 session.

Book the outreach audit

0+

Websites shipped since 2018

0

Experts on the Web Makeer team

0 yrs

Building, breaking, rebuilding

0

Global cold-email operations led

Currently operating.

As of May 2026 · Dhaka

  • Head of Cold Email Marketing

    Two global companies — United Kingdom & Germany

    Active

  • Founder

    Web Makeer — white-label studio of 13

    Operating

  • 1:1 Consultancy

    Limited monthly seats for agency founders

    Open · few seats

  • Mailzy.us

    Google Workspace reseller — deliverability infra

    Shipping

End of issue

Helping agencies scale without hiring in-house — Web Makeer

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Ready to scale properly?

Book a paid 1:1 consultancy session with me. If you need delivery, my agency Web Makeer handles that.